BELLE and Martha Stewart

/ / News
BELLE and Martha Stewart

Story from the Trinidad Express Newspaper, Woman Magazine: Sunday 29th June, 2014

Caribbean Belle WEDDINGS — a bi-annual magazine produced in Trinidad & Tobago targeted to couples planning a wedding in the Caribbean — has recently been granted the exclusive rights to carry Martha Stewart content. This means that Caribbean Belle WEDDINGS is the only publication from Trinidad & Tobago authorised to carry “Good Things From Martha Stewart.” The deal was recently negotiated between the magazine and The New York Times, who were seeking a magazine in the Caribbean to carry this content.

The magazine’s latest issue featuring an “Ask Martha” column is indeed a stunner. Fashion designer Charu Lochan-Dass (CLD), who’s currently heating up the regional and international fashion runways, has designed a wedding gown (her first) to be featured on the cover. And what a cover it turned out to be! CLD’s gown has a classic/vintage feel reflective of CLD’s signature style, incorporating that hint of sensuality with a scooped back. Another salient feature is an exclusive interview with former Miss Trinidad & Tobago and “real bride”, Danielle Jones, whose wedding is set to broadcast on Say Yes to the Dress on TLC this September.

It has been an interesting year otherwise, for Caribbean Belle WEDDINGS. The magazine has won Gold for Best Overall Magazine Design at the Caribbean Advertising Federation (CAF) ADDY Awards 2014, while its sister magazine, Caribbean BELLE, snagged silver. The CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most prestigious competition recognising creative excellence.

The Martha Stewart acquisition reflects the overall expansion and success of the Caribbean BELLE brand. Caribbean Belle WEDDINGS has indeed made history as the first regional glossy to sign such an exclusive deal with a global figure.

Source: Trinidad Express Newspapers